The genre of a film is dependent on various factors such as who the director is, what the audience expectations are and the storyline. In using the genre it creates a short cut in how the film describes and we know what to expect. When making a films its important to know whom the intended audience are. For example you must take into account what time the film was made and for what audience. Every genre has a unique set of characteristics influenced by the medium it will appear in.
Genres are also important to audiences, as they select their choice on the genre also certain genres are considered appropiate to certain ages or genres in society and their choices are made accordinly.
Audiences have a system of expectation about the content and style of a text according to its genre. this enables the audience to take pleasure in what their watching, pleasure may also be drawn from the differences.
Also audiences idenitfy with repeated elements in generic films and this may shape their own idenity, such as young girls dressing the same as their favourite film stars.
Genre provides structure and form which can allow a great deal of creativity and virtuosity, especially when a reworking of a generic conventions happens.
When making a film its also important to the producers as they market films according to genre because a niche audience has already been identified as taking an interest in that type of film.
Producers standerise the production according to the genre and audience, therefore cutting cost. Overall genre is very important when filmmaking as it determines the audience and structures the film.
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